A global journey to create the ultimate drinks list.
World Class List
- Brand Identity
- Creative Direction
- Title Design
- Motion Direction
A global journey, a monumental challenge
A five-part global mission to craft the world’s ultimate drinks list for the world’s largest spirit producer, Diageo. Collaborating with London based agency Something, we answered the call, joining the operation to scour the globe. Five countries, two months, the world’s best bartenders and one hell of a host.
Branding for the moving world
Our primary objective was to create a clean, memorable and flexible brand identity system for both offline, online and most importantly moving content. The design and storyboarding of the title sequence for each of the 5 episodes and their trailers led the development of a type driven brand. Through this process we worked closely with Wildebeest who were responsible for the incredible film production and enabled us to bring the brand to life. A brand that moves, travels and explores.
After a successful launch and inclusion on Amazon Prime. World Class List has been signed on for Season Two. Let’s get searching.