Creating a platform for Australia’s pioneering, contemporary music and visual art festival.

Sugar Mountain
Festival Identity

  • Brand Identity
  • Creative Direction
  • Digital & Print Design
  • Image Making

Celebrating creativity

An interactive festival which blurs the lines between mediums, celebrating the best contemporary music, visual art and new media. Sugar Mountain is a space to absorb and celebrate creativity. By rejuvenating and refining the brandmark we strengthened its equity to allow it to move and evolve with the festival and its progressive roster of artists.

Making noise

Held in Australia’s event capital Melbourne, we needed to make noise and stand out amongst the crowd. Sugar Mountain is a festival like no other and we worked to emphasise that, creating a brand position and framework which would shout through the noise and allow flexibility for the future.

Motherbird provided a brand identity with the ability to grow and develop for the years to come. It set a framework and platform for the future of Sugar Mountain.

Tom Connellan, Mushroom Music