A strategic repositioning that makes more than a dent.
Kilogram
Brand Identity
- Brand Strategy
- Brand Identity
- Naming
- Digital & Print Design
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A name with weight
Much respected film and content agency, Treehouse Studios had evolved their services and work and subsequently outgrown their identity and market positioning. We were engaged to create a new brand and strategy to redefine their position and steer the business in a new direction – naturally we started with the name. Kilogram was born, a no-nonsense, powerful and memorable articulation of the bold and impactful work the studio produces.
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A coordinated impact
Armed with an adaptable name which is just as easily recognised in its full form ‘Kilogram’ as its abbreviation ‘Kg’, this brand was built for the digital age. A suite of strong brand assets and marks form a visual expression of the physical weight that the name holds, and the impact the work creates. A unified visual and verbal language was crafted to create a coordinated impact across all brand touchpoints.
Cuts in the brand’s typographic assets reinforce the notion of a visual mass – as if gravity is taking hold, pushing content down. We developed a dynamic and interactive brand system which can be applied effectively to static and animated applications.
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Strategic gravity
Despite their beautiful, progressive and emotive work, in their former life as Treehouse Studios they were often not taken seriously. Through creating a brand lead by strategy, we have landed Kilogram a new market position which is true to their ethos and work, giving them direction now and into the future.
Kilogram is a brand that is confident, certain and impactful. It’s a brand that allows them to arrive on the scene with their full weight.
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Nick Rieve, DirectorFrom the name and positioning to the visual and verbal execution of the brand, the transformation to Kilogram has given us a brand that is truly reflective of who we are, what we do and where we are going.